The Automation Features That Improved Our Open Rates by 40%
"The automation features are exactly what we needed. Our open rates improved by 40%."
— George James, Marketing Lead
As a Marketing Lead at a growing B2B SaaS company, I've worked with numerous email marketing platforms. When we switched to Resletter, we weren't expecting a 40% improvement in our open rates. But that's exactly what happened.
Our Email Marketing Struggles
Before Resletter, our email marketing was... chaotic. We were sending batch emails to our entire list, hoping something would stick. Our open rates hovered around 15-18%, and click-through rates were even more disappointing.
We knew we needed automation, but every platform we evaluated either:
- Cost too much for our stage
- Was too complex to set up properly
- Didn't integrate well with our workflow
Discovering Resletter's Automation
What impressed us about Resletter was how the automation features were designed with real use cases in mind. It wasn't automation for automation's sake—it was automation that solved actual problems.
The Automations That Made the Difference
Welcome Sequence Automation
Our first win was setting up a proper welcome sequence. Instead of one generic welcome email, we created a 5-email series:
- Day 0: Welcome + quick win resource
- Day 2: Our story and mission
- Day 5: Best content roundup
- Day 8: Common challenges we solve
- Day 14: Soft product introduction
The result? Our welcome sequence now has a 62% average open rate.
Engagement-Based Segmentation
Resletter's automation allowed us to automatically segment subscribers based on their behavior:
- Highly engaged: Opened last 5 emails → received exclusive content
- Moderately engaged: Opened 2-4 of last 5 → received re-engagement content
- At risk: Opened 0-1 of last 5 → received win-back sequence
This alone improved our overall open rates by 25%.
Smart Send-Time Optimization
We experimented with sending emails at different times based on subscriber activity. The insights from Resletter's analytics helped us identify optimal send times for different segments.
Lessons Learned
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Automation isn't about sending more emails. It's about sending the right emails to the right people at the right time.
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Start with one automation. Don't try to automate everything at once. We started with the welcome sequence and expanded from there.
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Monitor and iterate. Automation isn't set-and-forget. We review our flows monthly and make adjustments based on data.
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Personalization matters. Even simple personalization (using first names, referencing past interactions) significantly improved engagement.
What's Next
We're now exploring more advanced automation workflows, including:
- Win-back campaigns for churned customers
- Product usage-triggered emails
- Event-based nurture sequences
If you're struggling with email engagement, I highly recommend giving Resletter's automation features a try. The ROI has been substantial for us.
George James
Marketing Lead
George James is a marketing lead who shares insights about building products and growing businesses through effective email marketing.
* This story is a fictional example created to illustrate real platform features.